Signage can be a great way to advertise for a business, but there’s much more to it, leaving aside bringing people into a store. From decorative wall vinyl in a children’s bedroom to the safety signs that inform you about a wet floor, signage is used for many other purposes. Read on to find how you can use it, besides as a way to advertise your offers.
What Is the Purpose of Signage?
Signage is heavily used in advertising – and for all the right reasons. But how else can you make use of it? In general, signs can be used for one of the following purposes:
- To provide information – think interpretive signs used in museums or galleries, that inform about the exhibits.
- To give direction – it’s the sign displayed at the entrance of almost any office building or hospital that guides you about the services you can find at each floor, room, and whether you can find them on your left or right.
- To help identify items – the restroom signs or the room numbers in hotels fall within this category.
- To provide safety – any warning sign that conveys information about how should you proceed in a potentially harmful situation, starting with handling a wet floor and up to instruction panels in case of earthquakes or other similar hazards.
- To help with navigation – for instance, the exit signs placed above doors or the arrows that guide the way through to exit are considered navigation signage.
What Other Types of Signage Can I Use?
1. Wall Vinyl
Wall vinyl is widely used for decoration or advertising in a creative way. Whether you choose them for your office or shop, they are easy to install on any smooth surface. Depending on the purpose of the vinyl, the decoration can be temporary or permanent, as the average lifespan of a printed vinyl is from 3 to 5 years.
2. Directory Signs
If you’re running a store, directory signs are a good way to keep customers engaged and eager to come visit you again and again. You may find it hard to believe, but the truth is no one likes to walk around the entire shop for ages, trying to guess where the item they need might be. This is when directory signs save your customers time and your business money. On the same note, they can also be used for public buildings, such as schools or libraries, to help guests find their way without wasting their time and patience.
3. Safety or Regulatory Signs
“Wet paint. Do not touch” or “Caution! Wet floor.” These signs draw attention to a possible unpleasant mishap and tell you how to proceed to avoid it from happening. In simpler words, these signs are meant to create a safe environment, where no incidents occurs. Think building sites.
All the regulations for entering the site are clearly stated on a safety sign: Safety helmets must be worn or Unauthorised entry to this site is strictly prohibited. This type of messages were purposed at preventing unwanted accidents.
4. Foamex Signs
Foamex can be used for both indoor and outdoor signage and is the upgraded version of posters or other informative signs. Whether you just want to print a painting and hang it on a wall, or you want to display the core of your business somewhere in the office, foamex signs are commonly used as exhibition panels.