Just like any other marketing material signage, too, needs to be refreshed from time to time. Whether we’re talking about an entire business image make-over or just a minor change in your offers, make sure your signage design reflects the best of your business today.
To help cast some light over the importance of fresh signage, our team at Dock Street Signs has come up with 5 reasons why you shouldn’t overlook it.
It keeps people engaged
If you walk by the same billboard every day, in a few weeks–at best–you’ll stop noticing it. The same happens with your clients and prospects as well. This doesn’t mean you should refresh it every day. Depending on the type of signage, you can keep it displayed for a few weeks up to a few months. Vinyl and posters can be refreshed every month, while a billboard ad can stay up and running for as much as six months, depending on its location.
It’s proof that your brand is connected to real life
We’re living in a fast world and businesses make no exception. Every marketing material is a message to clients and prospects. It’s the way a business presents itself to people and convinces them that their solutions are the best. In this case, outdated signage design can send the wrong message to your customers. How can they be sure that your offer is best suited for what they want to buy if their first contact with you is through obsolete signage?
It helps you send the right message
Maybe there’s a new offer that doesn’t perform as expected–make use of signage to promote it. Or maybe you’ve made some changes in the brand image. Or people don’t walk in into your store as much as they used to. All of these are reasons to ditch the old signage and display one that reflects the present identity of your brand.
Fresh signage design can save you money
Replacing neon signs with LED lights can save your business money in the short term but also in the long term. They last longer, produce a brighter light and they’re friendlier to the environment. They require less energy and have no toxic components. They also have a better quality light distribution, as light is focused only in one direction, not all around the bulb.
It is low-cost and low-maintenance
Compared to other marketing strategies, signage doesn’t require a consistent budget that can put you out of business. By keeping it updated, you increase your chances of getting enough customers regularly so that you won’t be needed to invest skyrocketing amounts into other forms of marketing.
Are you ready for a signage design make-over? If you need help with choosing the right type of signage for your business, don’t hesitate to reach out to our team at Dock Street Signage. They’ll help you with everything you need.