Attractive Interior Signage Ideas

You’d like to change a few things in the office, but don’t know where to start? Or maybe you got a brand makeover and the old décor no longer suits the new image of the business? Whether you’re starting a marketing campaign or just want to revamp the office, here are a few ideas for new interior signage that will attract your customers or visitors right in.

1. Create Stories with Window Vinyl

Window vinyls are one of the most useful and simple tools you can use to draw customers inside your shop or to keep an upbeat mood among your employees. Businesses from all over the world have used vinyl to decorate outside glass walls for years, and, when done right, they can speak volume about what you have to offer.

If the glass wall is large enough, you can take it up a notch and create a series of printed sheets that tell a story. This concept is most commonly used in marketing campaigns that last for an entire season or to emphasise the benefits of customers, but the number of stories that can be created are endless.

2. Make Your Business Stand Out with a Statement Wall

From high-resolution photos to breathtaking scenery, statement walls can be used in all types of businesses, from spas to local stores. All you need to do is choose the design that suits the space and have it printed and attached. Because the vinyl sheet is only 100 microns thick, the difference between the wall and the design is invisible to the naked eye. When applied correctly, it can last up to 5 years or more, if laminated.

3. Apply Foamex Signs Instead of Hanging Pictures

Thanks to the UV inks that we’re using, Foamex signs can last for years and look just as new. They can also be treated to add protection against scratches, extending their lifespan. From posters to safety signs and exhibition panels, Foamex sheeting is a versatile option that will meet almost any of your needs.

Although thickness can vary from 3 to 10 mm, it is so lightweight you can attach it to the wall using double-sided tape or even Velcro.

4. Animate the Floor

While one’s eyes are used to-and expect to-see different types of signage on walls or windows, using the floor as signage display is something that can quickly draw one’s attention. Whether you choose to decorate the stairs, to fix some Follow Me footsteps or to use it as a way to interact with the customers throughout the store, from a greeting message at the door to a thank-you message at the counter, animating the floor with printed vinyl can really put your business in the customer’s heart.

Looking forward to changing the décor? Our team of designers and specialists will help you create and install the best suited signs for your business. You can reach out to us via the contact form on our website or via phone (0113 898 0340).

Signage Doesn’t Always Mean Shop Fronts

Signage can be a great way to advertise for a business, but there’s much more to it, leaving aside bringing people into a store. From decorative wall vinyl in a children’s bedroom to the safety signs that inform you about a wet floor, signage is used for many other purposes. Read on to find how you can use it, besides as a way to advertise your offers.

What Is the Purpose of Signage?

Signage is heavily used in advertising – and for all the right reasons. But how else can you make use of it? In general, signs can be used for one of the following purposes:

  • To provide information – think interpretive signs used in museums or galleries, that inform about the exhibits.
  • To give direction – it’s the sign displayed at the entrance of almost any office building or hospital that guides you about the services you can find at each floor, room, and whether you can find them on your left or right.
  • To help identify items – the restroom signs or the room numbers in hotels fall within this category.
  • To provide safety – any warning sign that conveys information about how should you proceed in a potentially harmful situation, starting with handling a wet floor and up to instruction panels in case of earthquakes or other similar hazards.
  • To help with navigation – for instance, the exit signs placed above doors or the arrows that guide the way through to exit are considered navigation signage.

What Other Types of Signage Can I Use?

1. Wall Vinyl

Wall vinyl is widely used for decoration or advertising in a creative way. Whether you choose them for your office or shop, they are easy to install on any smooth surface. Depending on the purpose of the vinyl, the decoration can be temporary or permanent, as the average lifespan of a printed vinyl is from 3 to 5 years.

2. Directory Signs

If you’re running a store, directory signs are a good way to keep customers engaged and eager to come visit you again and again. You may find it hard to believe, but the truth is no one likes to walk around the entire shop for ages, trying to guess where the item they need might be. This is when directory signs save your customers time and your business money. On the same note, they can also be used for public buildings, such as schools or libraries, to help guests find their way without wasting their time and patience.

3. Safety or Regulatory Signs

“Wet paint. Do not touch” or “Caution! Wet floor.” These signs draw attention to a possible unpleasant mishap and tell you how to proceed to avoid it from happening. In simpler words, these signs are meant to create a safe environment, where no incidents occurs. Think building sites.
All the regulations for entering the site are clearly stated on a safety sign: Safety helmets must be worn or Unauthorised entry to this site is strictly prohibited. This type of messages were purposed at preventing unwanted accidents.

4. Foamex Signs

Foamex can be used for both indoor and outdoor signage and is the upgraded version of posters or other informative signs. Whether you just want to print a painting and hang it on a wall, or you want to display the core of your business somewhere in the office, foamex signs are commonly used as exhibition panels.

When Did You Last Refresh Your Signage

Just like any other marketing material signage, too, needs to be refreshed from time to time. Whether we’re talking about an entire business image make-over or just a minor change in your offers, make sure your signage design reflects the best of your business today.

To help cast some light over the importance of fresh signage, our team at Dock Street Signs has come up with 5 reasons why you shouldn’t overlook it.

  1. It keeps people engaged

If you walk by the same billboard every day, in a few weeks–at best–you’ll stop noticing it. The same happens with your clients and prospects as well. This doesn’t mean you should refresh it every day. Depending on the type of signage, you can keep it displayed for a few weeks up to a few months. Vinyl and posters can be refreshed every month, while a billboard ad can stay up and running for as much as six months, depending on its location.

  1. It’s proof that your brand is connected to real life

We’re living in a fast world and businesses make no exception. Every marketing material is a message to clients and prospects. It’s the way a business presents itself to people and convinces them that their solutions are the best. In this case, outdated signage design can send the wrong message to your customers. How can they be sure that your offer is best suited for what they want to buy if their first contact with you is through obsolete signage?

  1. It helps you send the right message

Maybe there’s a new offer that doesn’t perform as expected–make use of signage to promote it. Or maybe you’ve made some changes in the brand image. Or people don’t walk in into your store as much as they used to. All of these are reasons to ditch the old signage and display one that reflects the present identity of your brand.

  1. Fresh signage design can save you money

Replacing neon signs with LED lights can save your business money in the short term but also in the long term. They last longer, produce a brighter light and they’re friendlier to the environment. They require less energy and have no toxic components. They also have a better quality light distribution, as light is focused only in one direction, not all around the bulb.

  1. It is low-cost and low-maintenance

Compared to other marketing strategies, signage doesn’t require a consistent budget that can put you out of business. By keeping it updated, you increase your chances of getting enough customers regularly so that you won’t be needed to invest skyrocketing amounts into other forms of marketing.

Are you ready for a signage design make-over? If you need help with choosing the right type of signage for your business, don’t hesitate to reach out to our team at Dock Street Signage. They’ll help you with everything you need.