What Are the Best Colours for Business Signs?

Colour is influential and communicates very well. The shades and hues that the human eye can see have a way of setting moods everywhere and in everything.

You probably would have made some purchasing choices based on colours. Some colours appeal to you more than others.

So, you must consider the different choice of colours to choose from that will influence your potential customers. Luckily, this article focuses on some colours that are known to be ideal for advertising and outdoor signs.

Colour Meaning and Symbolism

As a designer or a business owner, it’s beneficial to know the meanings and symbolism of colours. Knowing the importance of colours can help you make informed decisions.

So, let’s look at some colours to know what they represent before concluding making that colour decision for your business signs.


The colour red catches the eye. It’s a bold colour which makes it easy to grab people’s attention. It portrays the feeling of passion, courage, and warmth.

Having red as your outdoor sign can express that your business is fearless and determined, which are great qualities for businesses. The combination of red with a different colour, such as white, will help grab people’s attention because it will make the red pop.


Yellow represents happiness and loyalty. As a bright colour, yellow has an edge of grabbing people’s attention.

On the other hand, too much yellow isn’t ideal for some people, so it needs to be complemented with a colour that will reduce its brightness a bit. For instance, blue or red.


Blue represents professionalism, maturity, and confidence. It’s one of the most popular colours used in the business space. It helps to grab client’s attention and give them the impression that you mean business.

Blue sends a message of peace when used with colours like green or a brighter tint of blue.


Orange represents creativity, warmth, and excitement. Orange is a blend between yellow and red, so it shares some representations of both colours.

It carries some of the aggression in red, but it’s more spirited and flashier due to its relationship effect yellow.

Orange has a feeling of assurance, enhances decision-making and understanding. It can also encourage people to act.


Green is mainly associated with nature, wealth, growth, and trust. Green can also depict positivity, and it is one of the more powerful colours attached to humans because it represents life in the world of nature.

Green is a common colour used in business, especially businesses that are connected to nature and the environment. But you can also apply it to other businesses.


The effectiveness of your signs plays a unique role in the success of your business. And when it comes to creating a dazzling sign for your business, colour makes a huge difference.

So, when designing your next signage, consider the emotions you want your customers to feel and select the colours that will help you achieve that.


What Are Dibond Signs?

Dibond signs are an excellent choice for personal or commercial advertisements. These aluminum signs are ideal for individuals or companies that want to create awareness in all nooks and crannies of a locality or city.

Since printing diamond signs is with high resolution, light-fast, and waterproof inks, the products are super-strong, wind-resistant, and suitable for all weather.

Dibond signs will be visible and relevant for many years to come, allowing you to make your voice known with a custom logo of preference for a longer time.

Dibond is composed of a flexible polyethylene core that is coated on both sides with thin aluminum sheets, resulting in a lightweight but stiff material.

It is perfect for your signage project because it is long-lasting, solid, and serves as an excellent canvas for great visuals.

Let’s get familiar with the characteristics and benefits of aluminum Dibond signage in the remainder of this article.

Characteristics of the Dibond Signs

Within, the Dibond sign is often used for a custom interior business design or to complete a signature look. And on the other hand, it is best known for its outdoor applications and resistance to some elements.

These aluminum signs have some other quality features you need to consider if you intend to use them for a company, individual outreach, or advertisements. These include:

#1. Shape

Straight lines, triangles, rectangles, orderly squared, curvy, or bent to form are all possibilities for Dibond Signs. That is, you have the flexibility to choose a custom shape that suits your budget and related needs.

#2. Size

You may also choose the size that you believe is best for your needs. These aluminum signs come in a variety of sizes, such as:

  • A4 (297 x 210 mm)
  • A4 (420 x 297 mm)
  • A3 (420 x 297 mm
  • A2 (594 x 420 mm)
  • A1 (841 x 594 mm)
  • A0 (1189 x 841 mm)

#3. Color and Design

You can print your aluminum Dibond signs in a variety of colors and designs. A Dibond sign can be customized with several color choices and can be printed with logos, images, and artwork.

Benefits Of Dibond Signs

Imprinting on Dibond is overwhelmingly utilized for outside signage where a decent quality material is needed to rearward in the open-air components. Regardless of whether it’s an occasion or a window show that calls for excellent symbolism, Dibond sheets are fit.

Furthermore, it is rustproof, rot-proof, and chemical resistant. It’s ideal for conveying long-lasting messages or information.

The finish is a high-quality lacquer that guarantees smooth and high-quality printing, making it an excellent choice for almost all businesses.

Regardless of climate change, aluminum signs maintain their form and respectability. Also, cleaning is easy and fast by extracting coarse soil with a pressing factor washer and then cleaning with a fluid cleanser and a fabric or a wipe.


Aluminum signs are often used for shop signs, supermarket signage, menu sheets, retail location signage, and show designs.

A beautiful show of your branding and designs printed on a quality Dibond sign is simple to create and a high-quality method of promoting your business.

Advantages Of Correx Signs

Signage is still an important part of any business marketing plan. Be it a billboard or a vinyl etched on the window with the latest offer, signage makes a difference in your customers’ mind, but also in your sales.

One of the most commonly used materials is Correx. Lightweight, cost-effective, and easy to install – these are just a few reasons why you should consider it for your next signs. If you’re not familiar with its properties, keep on reading the article to find out more about Correx signs.

Why Are Correx Boards a Good Choice for Signage?

Correx is a type of corrugated plastic, a lightweight material that is easy to install but also easy to maintain. It’s made of three layers – the top and bottom are flat and tough, while the middle layer is corrugated. This construction makes it resistant to various types of shocks and conditions.

Given all its advantages, it’s easy to understand why it’s the preferred material for so many businesses.

1. They Are Resistant

Correx boards are suitable for both indoor and outdoor signage. Cracks, rain, wind, fire – they withstand all types of conditions with little to no damage. The material is designed to be durable and tough, but also flexible. Its lifecycle spans up to 5 years, but you can also add scratch-resistant protection to extend it.

2. They’re Lightweight

Which makes them easy to handle, even during the printing process. They can be transported without much effort and cut to size and specific shapes. The boards are available in 3.5 or 5 mm thickness, meaning they don’t take up much space once installed.

3. They’re Eco-friendly

Correx boards don’t contain any toxic substances. Unlike other plastic materials, they don’t crack up or go brittle, leaving no toxic plastic crumbs behind. Moreover, Correx boards can be recycled with other PVC products. They are also quick to create, so the water and electricity consumption associated with production are minimal.

4. They Can Be Installed Virtually Anywhere

Because they are made to last, Correx boards are the perfect printing material for indoor and outdoor signage. You can nail them to posts or fences, or tape them to walls and doors with double-sided tape or velcro. Depending on your needs, you can also choose to have them folded. As this process requires a specialised machine, folding can’t be done after the sign has been created.

5. They Are a Great Printing Material

Even if the surface is not smooth, the colours come off clean and lively. The end result is a high-quality print, that will catch everyone’s attention. Moreover, the UV light protection coat preserves the printing, contributing to a longer lifecycle for the sign. The material allows double-sided printing, so you can use only one board for two signs.

Looking for Correx signs in Leeds? Our teams can design the artwork, print and install the sign in your location. You can either call us at 01133226442 or send an email at info@dockstreetsigns.co.uk with your request.

What Should You Consider Before Designing a Sign?

Although many are surprised, signage still is, and will continue to be for years to come, one of the most powerful tools for a business. Why is it so important?

Because brands are now primarily present online, the physical presence of a billboard or poster makes the business real. It’s a powerful reinforcement of all the messages presented online that contributes massively to the brand’s reputation and perceived value.

What Should You Consider Before Designing a Sign?

There are three things you need to take into account before designing a sign: placement, aesthetics, and message, in this specific order.

You can design the most amazing sign – if you don’t find the right place to display it, none of the people who would react to it will get to see it.

Then again, let’s say you found the right display spot, but the colour contrast is poor. This is where you lost them.

At last, you found the right display spot; the graphics are on point, but the message is unclear. They may get confused or even frustrated with your signage, especially if it’s a product or service they’re interested in buying.

But once you set the location, take care of the aesthetics and create a compelling message, you’ve won them.

For each aspect there are a few things you should consider for best results:

1. Placement

Is your message best received as an outdoor sign (billboard, sandwich board, banner, etc.) or as in indoor sign (poster, wall or window vinyl, etc.)?

Outdoor signs have a higher damage risk, due to various weather conditions, so you will need to choose high quality materials to ensure the sign remains attractive to potential customers for months or even years. For signs exposed to constant sunlight, a UV protection film is recommended, so the colours don’t wear out after a few weeks.

Another thing to consider is the customer’s viewpoint. Do they have enough time to stop and stare? Is it a billboard on the road outside the city? How many seconds do you have to draw their attention and interest? This will help you determine the best possible height for your signage.

2. Aesthetics

The biggest part of a sign’s aesthetics stands in the colour contrast, the graphics and the quality of the materials. A chipping sign can draw customers away from the business, because they will associate it with the quality of the service received. Graphics that are not fit to scale or a tiring colour contrast like purple and yellow are also a big no-no for any sign.

3. Message

Keep it as simple as possible. The purpose of a sign is not to close the sale, but to open it. Give them the brief information they need to enter your store or your website, then make sure they get what they need.

If you need help with designing or installing your signage, call us at 01 13 898 0340. A member of our team will gladly help you with advice, quotes, and general questions. For complex inquiries, you can also contact us via the contact form on our website.

10 Top Tips for Attractive Shop Signage

Despite the online trend that caught most businesses, shop signage is still a powerful tool that can help you increase your sales. How else will your potential customers find out about and visit your store if not with the right signage that grabs their attention?

Our team at Dock Street put together a list of 10 top tips to help you make your signage stand up.

  1. Make it Visible

The sign you choose needs to be clean and simple. Because people rarely spend more than 5 seconds trying to read a signage, placement is also very important. Make sure the sign is visible at all times and seasons, and trees don’t cover it during spring and summer, for instance.

  1. Work on Readability

The letters should be big enough to be seen from the distance with a clear and legible depiction.

  1. Be Aware of Local Restrictions and other Signage

Before installing your brand new sign, take a look around and check the other signage installed. If you want to stand out, pick a different form, height or colour, and don’t forget to consult the local restrictions, if there are any.

  1. Illuminate Your Sign

A sign that’s well lit can attract customers even at night time. Even if the store is closed, the prospects will remember it the next time they pass by and they will be more likely to visit the store.

  1. Work with Built up Letters or Shapes

The typical Stop Here signs hardly ever work anymore. In relief signage can easily catch the glance of those passing by, and even convince them to enter it.

  1. Use window vinyl

Window vinyl is a great tool to display the offers that are currently running or the opening times.

  1. Be creative

Except for a few domains that require formal communication, marketing is about creativity. Communicate your message differently by painting the façade or one of the walls with the signage you want.

  1. Use the psychology of colours

If your brand is already known in the area, you can use the brand colours to draw attention to your sign. Otherwise, use the colours that match the message you want to send. For example, red is a common colour used for limited offers.

  1. And don’t forget about contrast

An engaging sign is easy to spot and read, and contrast helps with both. You can use dark letters and details on a light background, or vice versa.

  1. Pay attention to the material used

Do you want to be known  as an eco-friendly brand?  . No matter what it is you choose – a pavement sign, a banner, a wall vinyl – make sure it stands out from the crowd.

In conclusion, shop signage is still a powerful tool that brings you the leads you want. If you need help with designing, making and installing the right signage for your business, we’re here to help you.

Cut Vinyl for Black Cherry Designs


Recently Dock Street Signs had the privilege of working with Black Cherry designs, based in Wakefield. We had the task of producing some cut vinyl for their office. Black Cherry Designs create 2D and 3D designs using the latest technology to create scaled layouts and realistic visuals for your company. They specialize in planning commercial buildings that are being re-furbished and need design to match a brief. The vinyl we used matched Black Cherry’s striking colours and brand and really stood out in the office.

What sort of Signage do you need? Part 1 – Retail


There is a influx of new businesses popping up all over Leeds and West Yorkshire, a real push and demand for independent businesses! So you’ve got the new business idea, and the new premises – how do you now go about letting people know you are there? At Dock Street Signs, we have a huge range of signage and rigid media options to help promote your business and provide information. In this multi-part series, we will look at examples of works carried out and recommend ways of using signage to promote your business.

Omnis Signage


Our latest project was out at Sowerby Bridge, at a beautiful office over looking the canal. The client wanted modern signs which were inspirational and reflected the fact that they were Yorkshire Born and Bred.

Welcome to the new website

Dock Street Signs

We’ve been working very hard on the new Dock Street Signs website – and are proud to finally get it live! Inevitably there will be teething problems, so please let us know if you spot any mistakes or strange happenings on the site. Email – info@dockstreetsigns.co.uk.

You can make an enquiry on our contact page, view our previous projects in our gallery and see what we can offer you on our products page.