What Should You Consider Before Designing a Sign?

Although many are surprised, signage still is, and will continue to be for years to come, one of the most powerful tools for a business. Why is it so important?

Because brands are now primarily present online, the physical presence of a billboard or poster makes the business real. It’s a powerful reinforcement of all the messages presented online that contributes massively to the brand’s reputation and perceived value.

What Should You Consider Before Designing a Sign?

There are three things you need to take into account before designing a sign: placement, aesthetics, and message, in this specific order.

You can design the most amazing sign – if you don’t find the right place to display it, none of the people who would react to it will get to see it.

Then again, let’s say you found the right display spot, but the colour contrast is poor. This is where you lost them.

At last, you found the right display spot; the graphics are on point, but the message is unclear. They may get confused or even frustrated with your signage, especially if it’s a product or service they’re interested in buying.

But once you set the location, take care of the aesthetics and create a compelling message, you’ve won them.

For each aspect there are a few things you should consider for best results:

1. Placement

Is your message best received as an outdoor sign (billboard, sandwich board, banner, etc.) or as in indoor sign (poster, wall or window vinyl, etc.)?

Outdoor signs have a higher damage risk, due to various weather conditions, so you will need to choose high quality materials to ensure the sign remains attractive to potential customers for months or even years. For signs exposed to constant sunlight, a UV protection film is recommended, so the colours don’t wear out after a few weeks.

Another thing to consider is the customer’s viewpoint. Do they have enough time to stop and stare? Is it a billboard on the road outside the city? How many seconds do you have to draw their attention and interest? This will help you determine the best possible height for your signage.

2. Aesthetics

The biggest part of a sign’s aesthetics stands in the colour contrast, the graphics and the quality of the materials. A chipping sign can draw customers away from the business, because they will associate it with the quality of the service received. Graphics that are not fit to scale or a tiring colour contrast like purple and yellow are also a big no-no for any sign.

3. Message

Keep it as simple as possible. The purpose of a sign is not to close the sale, but to open it. Give them the brief information they need to enter your store or your website, then make sure they get what they need.

If you need help with designing or installing your signage, call us at 01 13 898 0340. A member of our team will gladly help you with advice, quotes, and general questions. For complex inquiries, you can also contact us via the contact form on our website.

10 Top Tips for Attractive Shop Signage

Despite the online trend that caught most businesses, shop signage is still a powerful tool that can help you increase your sales. How else will your potential customers find out about and visit your store if not with the right signage that grabs their attention?

Our team at Dock Street put together a list of 10 top tips to help you make your signage stand up.

  1. Make it Visible

The sign you choose needs to be clean and simple. Because people rarely spend more than 5 seconds trying to read a signage, placement is also very important. Make sure the sign is visible at all times and seasons, and trees don’t cover it during spring and summer, for instance.

  1. Work on Readability

The letters should be big enough to be seen from the distance with a clear and legible depiction.

  1. Be Aware of Local Restrictions and other Signage

Before installing your brand new sign, take a look around and check the other signage installed. If you want to stand out, pick a different form, height or colour, and don’t forget to consult the local restrictions, if there are any.

  1. Illuminate Your Sign

A sign that’s well lit can attract customers even at night time. Even if the store is closed, the prospects will remember it the next time they pass by and they will be more likely to visit the store.

  1. Work with Built up Letters or Shapes

The typical Stop Here signs hardly ever work anymore. In relief signage can easily catch the glance of those passing by, and even convince them to enter it.

  1. Use window vinyl

Window vinyl is a great tool to display the offers that are currently running or the opening times.

  1. Be creative

Except for a few domains that require formal communication, marketing is about creativity. Communicate your message differently by painting the façade or one of the walls with the signage you want.

  1. Use the psychology of colours

If your brand is already known in the area, you can use the brand colours to draw attention to your sign. Otherwise, use the colours that match the message you want to send. For example, red is a common colour used for limited offers.

  1. And don’t forget about contrast

An engaging sign is easy to spot and read, and contrast helps with both. You can use dark letters and details on a light background, or vice versa.

  1. Pay attention to the material used

Do you want to be known  as an eco-friendly brand?  . No matter what it is you choose – a pavement sign, a banner, a wall vinyl – make sure it stands out from the crowd.

In conclusion, shop signage is still a powerful tool that brings you the leads you want. If you need help with designing, making and installing the right signage for your business, we’re here to help you.

Cut Vinyl for Black Cherry Designs


Recently Dock Street Signs had the privilege of working with Black Cherry designs, based in Wakefield. We had the task of producing some cut vinyl for their office. Black Cherry Designs create 2D and 3D designs using the latest technology to create scaled layouts and realistic visuals for your company. They specialize in planning commercial buildings that are being re-furbished and need design to match a brief. The vinyl we used matched Black Cherry’s striking colours and brand and really stood out in the office.

What sort of Signage do you need? Part 1 – Retail


There is a influx of new businesses popping up all over Leeds and West Yorkshire, a real push and demand for independent businesses! So you’ve got the new business idea, and the new premises – how do you now go about letting people know you are there? At Dock Street Signs, we have a huge range of signage and rigid media options to help promote your business and provide information. In this multi-part series, we will look at examples of works carried out and recommend ways of using signage to promote your business.

Omnis Signage


Our latest project was out at Sowerby Bridge, at a beautiful office over looking the canal. The client wanted modern signs which were inspirational and reflected the fact that they were Yorkshire Born and Bred.

Welcome to the new website

Dock Street Signs

We’ve been working very hard on the new Dock Street Signs website – and are proud to finally get it live! Inevitably there will be teething problems, so please let us know if you spot any mistakes or strange happenings on the site. Email – info@dockstreetsigns.co.uk.

You can make an enquiry on our contact page, view our previous projects in our gallery and see what we can offer you on our products page.