10 Top Tips for Attractive Shop Signage

Despite the online trend that caught most businesses, shop signage is still a powerful tool that can help you increase your sales. How else will your potential customers find out about and visit your store if not with the right signage that grabs their attention?

Our team at Dock Street put together a list of 10 top tips to help you make your signage stand up.

  1. Make it Visible

The sign you choose needs to be clean and simple. Because people rarely spend more than 5 seconds trying to read a signage, placement is also very important. Make sure the sign is visible at all times and seasons, and trees don’t cover it during spring and summer, for instance.

  1. Work on Readability

The letters should be big enough to be seen from the distance with a clear and legible depiction.

  1. Be Aware of Local Restrictions and other Signage

Before installing your brand new sign, take a look around and check the other signage installed. If you want to stand out, pick a different form, height or colour, and don’t forget to consult the local restrictions, if there are any.

  1. Illuminate Your Sign

A sign that’s well lit can attract customers even at night time. Even if the store is closed, the prospects will remember it the next time they pass by and they will be more likely to visit the store.

  1. Work with Built up Letters or Shapes

The typical Stop Here signs hardly ever work anymore. In relief signage can easily catch the glance of those passing by, and even convince them to enter it.

  1. Use window vinyl

Window vinyl is a great tool to display the offers that are currently running or the opening times.

  1. Be creative

Except for a few domains that require formal communication, marketing is about creativity. Communicate your message differently by painting the façade or one of the walls with the signage you want.

  1. Use the psychology of colours

If your brand is already known in the area, you can use the brand colours to draw attention to your sign. Otherwise, use the colours that match the message you want to send. For example, red is a common colour used for limited offers.

  1. And don’t forget about contrast

An engaging sign is easy to spot and read, and contrast helps with both. You can use dark letters and details on a light background, or vice versa.

  1. Pay attention to the material used

Do you want to be known  as an eco-friendly brand?  . No matter what it is you choose – a pavement sign, a banner, a wall vinyl – make sure it stands out from the crowd.

In conclusion, shop signage is still a powerful tool that brings you the leads you want. If you need help with designing, making and installing the right signage for your business, we’re here to help you.

Cut Vinyl for Black Cherry Designs

cut-vinyl

Recently Dock Street Signs had the privilege of working with Black Cherry designs, based in Wakefield. We had the task of producing some cut vinyl for their office. Black Cherry Designs create 2D and 3D designs using the latest technology to create scaled layouts and realistic visuals for your company. They specialize in planning commercial buildings that are being re-furbished and need design to match a brief. The vinyl we used matched Black Cherry’s striking colours and brand and really stood out in the office.

What sort of Signage do you need? Part 1 – Retail

aluminium-tray-sign

There is a influx of new businesses popping up all over Leeds and West Yorkshire, a real push and demand for independent businesses! So you’ve got the new business idea, and the new premises – how do you now go about letting people know you are there? At Dock Street Signs, we have a huge range of signage and rigid media options to help promote your business and provide information. In this multi-part series, we will look at examples of works carried out and recommend ways of using signage to promote your business.

Omnis Signage

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Our latest project was out at Sowerby Bridge, at a beautiful office over looking the canal. The client wanted modern signs which were inspirational and reflected the fact that they were Yorkshire Born and Bred.

Welcome to the new website

Dock Street Signs

We’ve been working very hard on the new Dock Street Signs website – and are proud to finally get it live! Inevitably there will be teething problems, so please let us know if you spot any mistakes or strange happenings on the site. Email – info@dockstreetsigns.co.uk.

You can make an enquiry on our contact page, view our previous projects in our gallery and see what we can offer you on our products page.