What Indoor Signage To Consider For Your Business

Sometimes, the different types of indoor signage can be overwhelming in more ways than one. They might get you indecisive as to the types of signage good enough for your marketing and industry goals.

Exterior signs are vital for attracting clients to your business and boosting awareness of your brand, but indoor signs have so many potential values as well. Let’s find out what indoor signage businesses can consider for their businesses and their use.

What Are The Uses Of Indoor Signs?

Indoor signs can be very resourceful for office buildings and the business within them. Here are just some of the uses of indoor signs:

#1. Enhance workplace culture

You can use indoor signs to improve the culture of your work environment. Exhibiting cool signs carrying your company values can constantly remind employees of those values as they go about their day.

It also creates room for a more comfortable work environment, which can increase employee productivity and morale.

#2. Give information to clients

These signs can give some important information to clients and visitors of the business.

This information includes your company name and signs of directions showing you how to navigate around the interior facility.

Even at an event, signage can help give attendees some piece of information about your company, products, and services.

#3. Promote brand awareness

Like outdoor signage, indoor signs can help to promote brand awareness. Displaying your logo, company colours and other brand elements throughout your building will help people understand your brand and remember what your company is all about.

#4. Build credibility

Top-notch indoor signs can give a professional touch to your business. A sophisticated-looking sign that has your company’s name on it will enhance your credibility, and similar aesthetic elements all around your building structure can boost the essence within your establishment.

#5. Increase sales

Indoor signage can enhance sales by providing information on new products or exclusive deals. In a retail store, signage showing someone using your services and products may convince customers to buy them.

Types of Indoor Signage to Consider For Businesses

Having indoor signage will do your business a world of good and you can always be stylish about the process. Here are some types of indoor signage to consider for your business:

#1. Banners and Posters

Banners and posters are an investment strategy to create customised indoor signs as a form of advertisements for your exclusive deals, latest products and services, and limited-time promotions.

These are economical and simple to maintain, but they are highly effective in communicating your brand to your target market. You can have them at different spots in your establishment, e.g. the entrance.

#2. Directional Signs

Directional signs are one of the common interior signs in business establishments. These signs which are also known as way-finder signs can assist your clients in and around your office.

Customers and guests will get to navigate their ways through specific locations in your office building with ease.

#3. LED Digital Displays

This is one of the best interior signs you can put your investment in. Digital displays are a fun and contemporary method of seizing the interest and awareness of your consumers as they walk around or shop in your establishment.

These signs can also take their minds off from long queues and wait times. Give it a thought to put up promos, events, commercials, and infographics using LED digital displays.

#4. Floor and Wall Graphics

These are great for beautifying and enhancing the general atmosphere of your establishment. You can have the design in the entire building or some specific areas, depending on your budget.

Whichever way, you can be certain that it would create a more exquisite and enticing place for your customers. Floor and wall graphics are ideal to remind your customers of your brand, logo, and catchphrase around your establishment.

Conclusion

As we have learned, indoor signage is not just for interior decoration or to add aesthetics to your establishment. Indoor signage can also tell a good story about your businesses and brands.

What’s more, there are multiple types of indoor signage that you can use to make navigation easier for your customers and visitors.

What Are Dibond Signs?

Dibond signs are an excellent choice for personal or commercial advertisements. These aluminum signs are ideal for individuals or companies that want to create awareness in all nooks and crannies of a locality or city.

Since printing diamond signs is with high resolution, light-fast, and waterproof inks, the products are super-strong, wind-resistant, and suitable for all weather.

Dibond signs will be visible and relevant for many years to come, allowing you to make your voice known with a custom logo of preference for a longer time.

Dibond is composed of a flexible polyethylene core that is coated on both sides with thin aluminum sheets, resulting in a lightweight but stiff material.

It is perfect for your signage project because it is long-lasting, solid, and serves as an excellent canvas for great visuals.

Let’s get familiar with the characteristics and benefits of aluminum Dibond signage in the remainder of this article.

Characteristics of the Dibond Signs

Within, the Dibond sign is often used for a custom interior business design or to complete a signature look. And on the other hand, it is best known for its outdoor applications and resistance to some elements.

These aluminum signs have some other quality features you need to consider if you intend to use them for a company, individual outreach, or advertisements. These include:

#1. Shape

Straight lines, triangles, rectangles, orderly squared, curvy, or bent to form are all possibilities for Dibond Signs. That is, you have the flexibility to choose a custom shape that suits your budget and related needs.

#2. Size

You may also choose the size that you believe is best for your needs. These aluminum signs come in a variety of sizes, such as:

  • A4 (297 x 210 mm)
  • A4 (420 x 297 mm)
  • A3 (420 x 297 mm
  • A2 (594 x 420 mm)
  • A1 (841 x 594 mm)
  • A0 (1189 x 841 mm)

#3. Color and Design

You can print your aluminum Dibond signs in a variety of colors and designs. A Dibond sign can be customized with several color choices and can be printed with logos, images, and artwork.

Benefits Of Dibond Signs

Imprinting on Dibond is overwhelmingly utilized for outside signage where a decent quality material is needed to rearward in the open-air components. Regardless of whether it’s an occasion or a window show that calls for excellent symbolism, Dibond sheets are fit.

Furthermore, it is rustproof, rot-proof, and chemical resistant. It’s ideal for conveying long-lasting messages or information.

The finish is a high-quality lacquer that guarantees smooth and high-quality printing, making it an excellent choice for almost all businesses.

Regardless of climate change, aluminum signs maintain their form and respectability. Also, cleaning is easy and fast by extracting coarse soil with a pressing factor washer and then cleaning with a fluid cleanser and a fabric or a wipe.

Conclusion

Aluminum signs are often used for shop signs, supermarket signage, menu sheets, retail location signage, and show designs.

A beautiful show of your branding and designs printed on a quality Dibond sign is simple to create and a high-quality method of promoting your business.

The New Pavillion – A Walk Through Time

Art is said to tell one hundred thousand stories without saying a word. We are surrounded by the most beautiful art pieces in the world, on walls and alleyways unknown to us and by illustrations that retell forgotten stories of places and times gone by. Artists are those who with a brushstroke reenact time as it once was.

Ekaterina Sheath is a visual storyteller, and we at Dock Street Signs have collaborated with her community illustration project. We assisted by producing and installing Aluminium Composite Panels adorned with Ekaterina’s designs onto the windows of the New Pavilion.

The project was commissioned by Leeds City Council and Morley Town Council, as part of Morley Towns Fund, to revive The New Pavillion which has been a prominent building in Morley since 1911. 

Ekaterina Sheath – About The Artist

Ekaterina Sheath is a student of visual arts pursuing her Bachelor’s degree in Illustration at the Leeds Arts University. She is a passionate art enthusiast who perceives illustration as a way to celebrate untold stories and as an instrument to preserve local spaces as cultural assets.

Ekaterina works with organisations and international clients to deliver engaging, relevant, colourful illustrations reflecting history and education.

The New Pavilion – A Brief History

The New Pavilion has been the heart of entertainment in Morley since 1911 with one of the earliest acts to grace the stage being Vulcana the Strongwoman and her partner Atlas. A feminist icon of her time, Vulcana championed exercise for women and lobbied against restrictive corsets. With just one hand, she could lift a man!

In 1938, 12-year-old Ernie Wise, later of comedy duo Morecambe and Wise, delighted Morley audiences with his tap dancing and jokes.

In the 1950s, the theatre became a cinema, full of youngsters and couples watching Roy Rogers movies. It was an era of smoking indoors, couples ‘courting’ in the back row, and cheeky children tucking into ice cream. On the way home, they enjoyed fish and chips as a special treat for tea.

The cinema transformed into First Star Bingo in 1968 and later Walker’s Bingo in 1984. The hall was alive with calls of “Two Little Ducks” and “Cup of Tea” for over 20 years.

In 1990 the building became the After Dark nightclub, which hosted world-famous Orbit techno nights. At its peak, Orbit was on a par with the Berlin scene and attracted star DJs and clubbers from across the country.

The New Pavilion’s final chapter was as an Italian restaurant that closed in 2009.

The Aim Behind the Design

The primary aim of Ekaterina was to bring out the untold history of the New Pavilion building and help the youth connect with it. Along with that, she tried to portray the unturned pages of nostalgia that surround the unused building.

Her colourful and quirky illustrations of a ripped cinema ticket, a couple in love at the cinema, a little child’s head peeping at Grandma’s bingo card are all snippets of stories and details shared by the community of Morley.

The abstract-shaped figures depict the stained-glass windows, ornate gates, and the sculpted facades of this epitome of entertainment and culture. However, the front entrance and the windows of the distant sides depict the present days’ Morley blending past and present together in colours.

 

Advantages Of Correx Signs

Signage is still an important part of any business marketing plan. Be it a billboard or a vinyl etched on the window with the latest offer, signage makes a difference in your customers’ mind, but also in your sales.

One of the most commonly used materials is Correx. Lightweight, cost-effective, and easy to install – these are just a few reasons why you should consider it for your next signs. If you’re not familiar with its properties, keep on reading the article to find out more about Correx signs.

Why Are Correx Boards a Good Choice for Signage?

Correx is a type of corrugated plastic, a lightweight material that is easy to install but also easy to maintain. It’s made of three layers – the top and bottom are flat and tough, while the middle layer is corrugated. This construction makes it resistant to various types of shocks and conditions.

Given all its advantages, it’s easy to understand why it’s the preferred material for so many businesses.

1. They Are Resistant

Correx boards are suitable for both indoor and outdoor signage. Cracks, rain, wind, fire – they withstand all types of conditions with little to no damage. The material is designed to be durable and tough, but also flexible. Its lifecycle spans up to 5 years, but you can also add scratch-resistant protection to extend it.

2. They’re Lightweight

Which makes them easy to handle, even during the printing process. They can be transported without much effort and cut to size and specific shapes. The boards are available in 3.5 or 5 mm thickness, meaning they don’t take up much space once installed.

3. They’re Eco-friendly

Correx boards don’t contain any toxic substances. Unlike other plastic materials, they don’t crack up or go brittle, leaving no toxic plastic crumbs behind. Moreover, Correx boards can be recycled with other PVC products. They are also quick to create, so the water and electricity consumption associated with production are minimal.

4. They Can Be Installed Virtually Anywhere

Because they are made to last, Correx boards are the perfect printing material for indoor and outdoor signage. You can nail them to posts or fences, or tape them to walls and doors with double-sided tape or velcro. Depending on your needs, you can also choose to have them folded. As this process requires a specialised machine, folding can’t be done after the sign has been created.

5. They Are a Great Printing Material

Even if the surface is not smooth, the colours come off clean and lively. The end result is a high-quality print, that will catch everyone’s attention. Moreover, the UV light protection coat preserves the printing, contributing to a longer lifecycle for the sign. The material allows double-sided printing, so you can use only one board for two signs.

Looking for Correx signs in Leeds? Our teams can design the artwork, print and install the sign in your location. You can either call us at 01133226442 or send an email at info@dockstreetsigns.co.uk with your request.

Tips To Designing A Killer Sign

You have a brilliant signage idea, but you’re not sure how to transform it into a killer sign? We know that getting your sign noticed can be quite the challenge, but the satisfaction of seeing it up and running makes it all worth it.

Take the following 7 tips into account next time you’re designing a sign to make sure it gets noticed.

1. Decide on the Signage Type

Before creating the entire design, decide what kind of sign would your idea fit better. Each of them has its own purpose – billboards are best used for ads, offers or awareness, posters are best used for awareness, while a storefront window vinyl can entice the passers-by to enter the store.

2. Choose the Best Materials

There are two reasons for not creating your sign with anything less than the best materials: one – you want your customers to associate you with high-quality service, and two – they’re easier to maintain and are more durable. Signs also need maintenance and designing them with poor-quality materials will make them wear out more quickly.

3. Work on Contrast

Once you’ve chosen the best materials, it’s time to get your sign noticed. The contrast between the background and the text is the most important in this matter. Blue text on a navy blue background is one of the low-contrast examples that will not attract customers. On the other hand, yellow text on black background is the easiest to read.

4. Keep the Message Simple

Too much text or many images will bore and confuse the readers. Any sign should only contain essential information, with relevant graphics. Refrain from adding all the contact details – some signs work better with the address info, while for others the phone number or the e-mail address are more suitable.

5. Don’t Add Plain Information

The main purpose of a sign – any sign – is to be persuasive. This happens when you add emotion to the text. How can you do that? Create a story around the concept, then distil it to a concise message for your sign.

6. Make Sure a Brand Element Is Visible

Some creators are so thrilled about their idea they forget adding the logo or another brand identity element to the mix. The downside here is that you catch their attention and interest, but they will never know it was you. If you don’t want to throw money out the window, make sure your brand’s name is visible on the sign.

7. Choose the Best Location for Your Sign

You may have just created the best sign ever, with a clear and sharp text, an amazing contrast and high-quality materials that send off just the right message to your customers.

Where are you going to display it?

A sign’s location is critical because if your potential customers aren’t passing or driving by that area, you may as well keep it in the storage room. Choose a spot that is frequently visited by your ideal customers to make sure they get the chance to see your sign.

What Should You Consider Before Designing a Sign?

Although many are surprised, signage still is, and will continue to be for years to come, one of the most powerful tools for a business. Why is it so important?

Because brands are now primarily present online, the physical presence of a billboard or poster makes the business real. It’s a powerful reinforcement of all the messages presented online that contributes massively to the brand’s reputation and perceived value.

What Should You Consider Before Designing a Sign?

There are three things you need to take into account before designing a sign: placement, aesthetics, and message, in this specific order.

You can design the most amazing sign – if you don’t find the right place to display it, none of the people who would react to it will get to see it.

Then again, let’s say you found the right display spot, but the colour contrast is poor. This is where you lost them.

At last, you found the right display spot; the graphics are on point, but the message is unclear. They may get confused or even frustrated with your signage, especially if it’s a product or service they’re interested in buying.

But once you set the location, take care of the aesthetics and create a compelling message, you’ve won them.

For each aspect there are a few things you should consider for best results:

1. Placement

Is your message best received as an outdoor sign (billboard, sandwich board, banner, etc.) or as in indoor sign (poster, wall or window vinyl, etc.)?

Outdoor signs have a higher damage risk, due to various weather conditions, so you will need to choose high quality materials to ensure the sign remains attractive to potential customers for months or even years. For signs exposed to constant sunlight, a UV protection film is recommended, so the colours don’t wear out after a few weeks.

Another thing to consider is the customer’s viewpoint. Do they have enough time to stop and stare? Is it a billboard on the road outside the city? How many seconds do you have to draw their attention and interest? This will help you determine the best possible height for your signage.

2. Aesthetics

The biggest part of a sign’s aesthetics stands in the colour contrast, the graphics and the quality of the materials. A chipping sign can draw customers away from the business, because they will associate it with the quality of the service received. Graphics that are not fit to scale or a tiring colour contrast like purple and yellow are also a big no-no for any sign.

3. Message

Keep it as simple as possible. The purpose of a sign is not to close the sale, but to open it. Give them the brief information they need to enter your store or your website, then make sure they get what they need.

If you need help with designing or installing your signage, call us at 01 13 898 0340. A member of our team will gladly help you with advice, quotes, and general questions. For complex inquiries, you can also contact us via the contact form on our website.

Attractive Interior Signage Ideas

You’d like to change a few things in the office, but don’t know where to start? Or maybe you got a brand makeover and the old décor no longer suits the new image of the business? Whether you’re starting a marketing campaign or just want to revamp the office, here are a few ideas for new interior signage that will attract your customers or visitors right in.

1. Create Stories with Window Vinyl

Window vinyls are one of the most useful and simple tools you can use to draw customers inside your shop or to keep an upbeat mood among your employees. Businesses from all over the world have used vinyl to decorate outside glass walls for years, and, when done right, they can speak volume about what you have to offer.

If the glass wall is large enough, you can take it up a notch and create a series of printed sheets that tell a story. This concept is most commonly used in marketing campaigns that last for an entire season or to emphasise the benefits of customers, but the number of stories that can be created are endless.

2. Make Your Business Stand Out with a Statement Wall

From high-resolution photos to breathtaking scenery, statement walls can be used in all types of businesses, from spas to local stores. All you need to do is choose the design that suits the space and have it printed and attached. Because the vinyl sheet is only 100 microns thick, the difference between the wall and the design is invisible to the naked eye. When applied correctly, it can last up to 5 years or more, if laminated.

3. Apply Foamex Signs Instead of Hanging Pictures

Thanks to the UV inks that we’re using, Foamex signs can last for years and look just as new. They can also be treated to add protection against scratches, extending their lifespan. From posters to safety signs and exhibition panels, Foamex sheeting is a versatile option that will meet almost any of your needs.

Although thickness can vary from 3 to 10 mm, it is so lightweight you can attach it to the wall using double-sided tape or even Velcro.

4. Animate the Floor

While one’s eyes are used to-and expect to-see different types of signage on walls or windows, using the floor as signage display is something that can quickly draw one’s attention. Whether you choose to decorate the stairs, to fix some Follow Me footsteps or to use it as a way to interact with the customers throughout the store, from a greeting message at the door to a thank-you message at the counter, animating the floor with printed vinyl can really put your business in the customer’s heart.

Looking forward to changing the décor? Our team of designers and specialists will help you create and install the best suited signs for your business. You can reach out to us via the contact form on our website or via phone (0113 898 0340).

Signage Doesn’t Always Mean Shop Fronts

Signage can be a great way to advertise for a business, but there’s much more to it, leaving aside bringing people into a store. From decorative wall vinyl in a children’s bedroom to the safety signs that inform you about a wet floor, signage is used for many other purposes. Read on to find how you can use it, besides as a way to advertise your offers.

What Is the Purpose of Signage?

Signage is heavily used in advertising – and for all the right reasons. But how else can you make use of it? In general, signs can be used for one of the following purposes:

  • To provide information – think interpretive signs used in museums or galleries, that inform about the exhibits.
  • To give direction – it’s the sign displayed at the entrance of almost any office building or hospital that guides you about the services you can find at each floor, room, and whether you can find them on your left or right.
  • To help identify items – the restroom signs or the room numbers in hotels fall within this category.
  • To provide safety – any warning sign that conveys information about how should you proceed in a potentially harmful situation, starting with handling a wet floor and up to instruction panels in case of earthquakes or other similar hazards.
  • To help with navigation – for instance, the exit signs placed above doors or the arrows that guide the way through to exit are considered navigation signage.

What Other Types of Signage Can I Use?

1. Wall Vinyl

Wall vinyl is widely used for decoration or advertising in a creative way. Whether you choose them for your office or shop, they are easy to install on any smooth surface. Depending on the purpose of the vinyl, the decoration can be temporary or permanent, as the average lifespan of a printed vinyl is from 3 to 5 years.

2. Directory Signs

If you’re running a store, directory signs are a good way to keep customers engaged and eager to come visit you again and again. You may find it hard to believe, but the truth is no one likes to walk around the entire shop for ages, trying to guess where the item they need might be. This is when directory signs save your customers time and your business money. On the same note, they can also be used for public buildings, such as schools or libraries, to help guests find their way without wasting their time and patience.

3. Safety or Regulatory Signs

“Wet paint. Do not touch” or “Caution! Wet floor.” These signs draw attention to a possible unpleasant mishap and tell you how to proceed to avoid it from happening. In simpler words, these signs are meant to create a safe environment, where no incidents occurs. Think building sites.
All the regulations for entering the site are clearly stated on a safety sign: Safety helmets must be worn or Unauthorised entry to this site is strictly prohibited. This type of messages were purposed at preventing unwanted accidents.

4. Foamex Signs

Foamex can be used for both indoor and outdoor signage and is the upgraded version of posters or other informative signs. Whether you just want to print a painting and hang it on a wall, or you want to display the core of your business somewhere in the office, foamex signs are commonly used as exhibition panels.

When Did You Last Refresh Your Signage

Just like any other marketing material signage, too, needs to be refreshed from time to time. Whether we’re talking about an entire business image make-over or just a minor change in your offers, make sure your signage design reflects the best of your business today.

To help cast some light over the importance of fresh signage, our team at Dock Street Signs has come up with 5 reasons why you shouldn’t overlook it.

  1. It keeps people engaged

If you walk by the same billboard every day, in a few weeks–at best–you’ll stop noticing it. The same happens with your clients and prospects as well. This doesn’t mean you should refresh it every day. Depending on the type of signage, you can keep it displayed for a few weeks up to a few months. Vinyl and posters can be refreshed every month, while a billboard ad can stay up and running for as much as six months, depending on its location.

  1. It’s proof that your brand is connected to real life

We’re living in a fast world and businesses make no exception. Every marketing material is a message to clients and prospects. It’s the way a business presents itself to people and convinces them that their solutions are the best. In this case, outdated signage design can send the wrong message to your customers. How can they be sure that your offer is best suited for what they want to buy if their first contact with you is through obsolete signage?

  1. It helps you send the right message

Maybe there’s a new offer that doesn’t perform as expected–make use of signage to promote it. Or maybe you’ve made some changes in the brand image. Or people don’t walk in into your store as much as they used to. All of these are reasons to ditch the old signage and display one that reflects the present identity of your brand.

  1. Fresh signage design can save you money

Replacing neon signs with LED lights can save your business money in the short term but also in the long term. They last longer, produce a brighter light and they’re friendlier to the environment. They require less energy and have no toxic components. They also have a better quality light distribution, as light is focused only in one direction, not all around the bulb.

  1. It is low-cost and low-maintenance

Compared to other marketing strategies, signage doesn’t require a consistent budget that can put you out of business. By keeping it updated, you increase your chances of getting enough customers regularly so that you won’t be needed to invest skyrocketing amounts into other forms of marketing.

Are you ready for a signage design make-over? If you need help with choosing the right type of signage for your business, don’t hesitate to reach out to our team at Dock Street Signage. They’ll help you with everything you need.

10 Window And Wall Vinyl Facts That Can Help You Bring In More Customers

There are different ways to make your business stand out. From outdoor and indoor signs to window and wall vinyls and everything in between. Although many businesses tend to go for signage such as banners and Dibond signs, another cool way to make your shop stand out is to use cut out vinyls, printed vinyls or even etched vinyls. Our team at Dock Street Signs has put together a list of 10 window and wall vinyl facts to help business owners understand more on how using vinyls can help with their marketing strategy.

  1. Vinyl is a plastic film with a self-adhesive backing and it comes in different colours and finishes such as gloss, transparent, matt, metallic and more. It can be used inside or outside and on any surface including walls, windows, cupboards, shop fronts etc.
  2. Vinyl normally lasts between 3 and 5 years depending on conditions. Their life span depends on if they’re used inside or outside, as well as extreme heat or cold or other weather conditions.
  3. Vinyl is cost effective and they can be bought in bulk or individually. Vinyl tends to also be cheaper than any other type of signage
  4. They can be customised by colour, design and size to fit any requirements.
  5. Using vinyl is a quick solution to your marketing strategy. Normal signage can take up to a few weeks to be produced, unlike vinyl, which can be ready in a couple of days.
  6. Window and wall vinyls are versatile which means they can be used for a variety of businesses from book shops and retail to coffee shops and more.
  7. They offer great visibility and that makes them very effective as part of a marketing strategy. Placement is key so make sure the vinyls are big enough and in easy to see spots.
  8. You can customise them with your business’s logo design to reinforce the branding and grab the attention of possible new customers.
  9. Vinyl design should be bold, concise and simple, as most people only spend a few seconds reading a sign.
  10. There are plenty of options to choose from. Cut out vinyls are good for logos in shop windows, opening times and more; printed vinyls can be used on walls, windows and any smooth surfaces; whilst etched vinyls let light in whilst maintaining a bit of privacy.

 

If your business needs a revamp or just a bit of help in the marketing department, don’t hesitate to order some vinyl banners. They can save you money, they last a long time and they’re easily moulded to your brands needs.