We were delighted to be working with one of our long-term customers again on her latest project, Growlers in Headingley, Leeds. The concept is a proper craft-beer shop with deliveries, tasting sessions and of course the infamous Growler (be careful if you Google this as there are a couple of definitions!).
As their business has gone from strength to strength, the institution that is King Koby needed an additional venue to cater for the demand. The boys from King Koby approached us to sort out all signage for their new shop above Denham in Leeds City Centre. With a full window front and full tiled wall, we had two great canvases to work with to show off Koby’s strong brand. For the window vinyl, we reverse cut the logo out of black vinyl and used a bronze vinyl as the outline of the letters for more impact. The logo was then surrounded by various shapes and emblems that represent the King Koby Culture.
On the inside of the shop there was a full white-walled tile that was screaming out for some contrasting black vinyl on there. We used a special type of vinyl here which contours to ridges and curves. The end result was strong, with KING KOBY GLORY DAYS displayed proudly.
We thoroughly enjoyed working with King Koby, a great bunch of lads who are clearly passionate about their work and the brand. To read more about the King Koby story and see what they do, visit kingkoby.com.
We recently worked with Rewards Gateway on brand new internal signage in their Birmingham Office. The guys had a clear idea of how they wanted their branding and company message communicated across the office and asked Dock Street Signs to manufacture and install the signage. We used a mixture of printed vinyl which was matt laminated, cut vinyl and etched vinyl. See our gallery below –
As you can see from the photos, printed vinyl on a full wall can have a great visual impact, it’s eye-catching and emphasises the brand values to everyone who walks past. We provide our wall vinyl with a Matt Lamination as standard – this helps protect it from scratches and marks from passing traffic.
Rewards Gateway also chose etched vinyl for their meeting rooms and entrance. Also known as frosted vinyl, it’s a great option for naming rooms, decoration and for safety. Because it still lets light through, etched vinyl is also great for full window coverage to provide privacy where needed.
Finally, we used cut vinyl to produce an inspirational quote on one of the walls in the office, this is a great option where you don’t want full wall coverage or have a painted wall.
Creating Privacy in glass offices with etched vinyl.
Cut vinyl is a popular option to display many different types of things some of these include displaying opening times, job vacancies and branding. It is becoming more and more common for workplaces to have glass offices, which although look modern, can often mean there’s a problem with privacy. There is of course, the option to use frosted glass, but this is not always cost affective and requires a lot of time to produce and install.
Deciding what signage to display, as a shop or café owner in the busy centre of Leeds, is as vital to business success today, as it has ever been.
With the onset of social media and review sites, customers can know exactly where they are heading before they even set foot in Leeds centre – even if they are travelling from Sheffield or Manchester. But there are plenty of potential customers who still make impromptu visits. According to market research, in February 2015 only 11% of internet consumers used social media to ask friends and family their opinions on which food or drink venue to frequent. And only 13% followed a food/drink venue on social media.*
Keeping your marketing and branding relevant and eye catching is really important if you’re trying to encourage potential costumers to recognise and buy into your brand. Printed Foamex display boards are one of the cost effective options you have to choose from.
Recently Dock Street Signs had the privilege of working with Black Cherry designs, based in Wakefield. We had the task of producing some cut vinyl for their office. Black Cherry Designs create 2D and 3D designs using the latest technology to create scaled layouts and realistic visuals for your company. They specialize in planning commercial buildings that are being re-furbished and need design to match a brief. The vinyl we used matched Black Cherry’s striking colours and brand and really stood out in the office.
There is a influx of new businesses popping up all over Leeds and West Yorkshire, a real push and demand for independent businesses! So you’ve got the new business idea, and the new premises – how do you now go about letting people know you are there? At Dock Street Signs, we have a huge range of signage and rigid media options to help promote your business and provide information. In this multi-part series, we will look at examples of works carried out and recommend ways of using signage to promote your business.
Our latest project was out at Sowerby Bridge, at a beautiful office over looking the canal. The client wanted modern signs which were inspirational and reflected the fact that they were Yorkshire Born and Bred.
We’ve been working very hard on the new Dock Street Signs website – and are proud to finally get it live! Inevitably there will be teething problems, so please let us know if you spot any mistakes or strange happenings on the site. Email – firstname.lastname@example.org.