10 Top Tips for Attractive Shop Signage

Despite the online trend that caught most businesses, shop signage is still a powerful tool that can help you increase your sales. How else will your potential customers find out about and visit your store if not with the right signage that grabs their attention?

Our team at Dock Street put together a list of 10 top tips to help you make your signage stand up.

  1. Make it Visible

The sign you choose needs to be clean and simple. Because people rarely spend more than 5 seconds trying to read a signage, placement is also very important. Make sure the sign is visible at all times and seasons, and trees don’t cover it during spring and summer, for instance.

  1. Work on Readability

The letters should be big enough to be seen from the distance with a clear and legible depiction.

  1. Be Aware of Local Restrictions and other Signage

Before installing your brand new sign, take a look around and check the other signage installed. If you want to stand out, pick a different form, height or colour, and don’t forget to consult the local restrictions, if there are any.

  1. Illuminate Your Sign

A sign that’s well lit can attract customers even at night time. Even if the store is closed, the prospects will remember it the next time they pass by and they will be more likely to visit the store.

  1. Work with Built up Letters or Shapes

The typical Stop Here signs hardly ever work anymore. In relief signage can easily catch the glance of those passing by, and even convince them to enter it.

  1. Use window vinyl

Window vinyl is a great tool to display the offers that are currently running or the opening times.

  1. Be creative

Except for a few domains that require formal communication, marketing is about creativity. Communicate your message differently by painting the façade or one of the walls with the signage you want.

  1. Use the psychology of colours

If your brand is already known in the area, you can use the brand colours to draw attention to your sign. Otherwise, use the colours that match the message you want to send. For example, red is a common colour used for limited offers.

  1. And don’t forget about contrast

An engaging sign is easy to spot and read, and contrast helps with both. You can use dark letters and details on a light background, or vice versa.

  1. Pay attention to the material used

Do you want to be known  as an eco-friendly brand?  . No matter what it is you choose – a pavement sign, a banner, a wall vinyl – make sure it stands out from the crowd.

In conclusion, shop signage is still a powerful tool that brings you the leads you want. If you need help with designing, making and installing the right signage for your business, we’re here to help you.

King Koby Signage

As their business has gone from strength to strength, the institution that is King Koby needed an additional venue to cater for the demand. The boys from King Koby approached us to sort out all signage for their new shop above Denham in Leeds City Centre. With a full window front and full tiled wall, we had two great canvases to work with to show off Koby’s strong brand. For the window vinyl, we reverse cut the logo out of black vinyl and used a bronze vinyl as the outline of the letters for more impact. The logo was then surrounded by various shapes and emblems that represent the King Koby Culture.

Window Vinyl Leeds

On the inside of the shop there was a full white-walled tile that was screaming out for some contrasting black vinyl on there. We used a special type of vinyl here which contours to ridges and curves. The end result was strong, with KING KOBY GLORY DAYS displayed proudly.

signs in leeds

We thoroughly enjoyed working with King Koby, a great bunch of lads who are clearly passionate about their work and the brand. To read more about the King Koby story and see what they do, visit kingkoby.com.

If you are looking for signs in Leeds, window vinyl or interior signage, browse our website or email us – info@dockstreetsigns.co.uk

Internal Office Signage

We recently worked with Rewards Gateway on brand new internal signage in their Birmingham Office. The guys had a clear idea of how they wanted their branding and company message communicated across the office and asked Dock Street Signs to manufacture and install the signage. We used a mixture of printed vinyl which was matt laminated, cut vinyl and etched vinyl. See our gallery below –

As you can see from the photos, printed vinyl on a full wall can have a great visual impact, it’s eye-catching and emphasises the brand values to everyone who walks past. We provide our wall vinyl with a Matt Lamination as standard – this helps protect it from scratches and marks from passing traffic.

Rewards Gateway also chose etched vinyl for their meeting rooms and entrance. Also known as frosted vinyl, it’s a great option for naming rooms, decoration and for safety. Because it still lets light through, etched vinyl is also great for full window coverage to provide privacy where needed.

Finally, we used cut vinyl to produce an inspirational quote on one of the walls in the office, this is a great option where you don’t want full wall coverage or have a painted wall.

If you would like to find out more about internal office signage, visit our product page – Etched Vinyl, Cut Vinyl, Printed Vinyl or get in touch – 0113 3226442 or info@dockstreetsigns.co.uk

Etched Vinyl

Window Vinyl

Creating Privacy in glass offices with etched vinyl.

Cut vinyl is a popular option to display many different types of things some of these include displaying opening times, job vacancies and branding. It is becoming more and more common for workplaces to have glass offices, which although look modern, can often mean there’s a problem with privacy. There is of course, the option to use frosted glass, but this is not always cost affective and requires a lot of time to produce and install.

Signage for Retail Outlets: Using Signs to Stand Out from the crowd in Leeds

Shop Sign

Deciding what signage to display, as a shop or café owner in the busy centre of Leeds, is as vital to business success today, as it has ever been.

With the onset of social media and review sites, customers can know exactly where they are heading before they even set foot in Leeds centre – even if they are travelling from Sheffield or Manchester. But there are plenty of potential customers who still make impromptu visitsAccording to market research, in February 2015 only 11% of internet consumers used social media to ask friends and family their opinions on which food or drink venue to frequent. And only 13% followed a food/drink venue on social media.*

All about Foamex

foamex-sign

Keeping your marketing and branding relevant and eye catching is really important if you’re trying to encourage potential costumers to recognise and buy into your brand. Printed Foamex display boards are one of the cost effective options you have to choose from.

Cut Vinyl for Black Cherry Designs

cut-vinyl

Recently Dock Street Signs had the privilege of working with Black Cherry designs, based in Wakefield. We had the task of producing some cut vinyl for their office. Black Cherry Designs create 2D and 3D designs using the latest technology to create scaled layouts and realistic visuals for your company. They specialize in planning commercial buildings that are being re-furbished and need design to match a brief. The vinyl we used matched Black Cherry’s striking colours and brand and really stood out in the office.

What sort of Signage do you need? Part 1 – Retail

aluminium-tray-sign

There is a influx of new businesses popping up all over Leeds and West Yorkshire, a real push and demand for independent businesses! So you’ve got the new business idea, and the new premises – how do you now go about letting people know you are there? At Dock Street Signs, we have a huge range of signage and rigid media options to help promote your business and provide information. In this multi-part series, we will look at examples of works carried out and recommend ways of using signage to promote your business.

Omnis Signage

printed-foamex

Our latest project was out at Sowerby Bridge, at a beautiful office over looking the canal. The client wanted modern signs which were inspirational and reflected the fact that they were Yorkshire Born and Bred.