Attractive Interior Signage Ideas

You’d like to change a few things in the office, but don’t know where to start? Or maybe you got a brand makeover and the old décor no longer suits the new image of the business? Whether you’re starting a marketing campaign or just want to revamp the office, here are a few ideas for new interior signage that will attract your customers or visitors right in.

1. Create Stories with Window Vinyl

Window vinyls are one of the most useful and simple tools you can use to draw customers inside your shop or to keep an upbeat mood among your employees. Businesses from all over the world have used vinyl to decorate outside glass walls for years, and, when done right, they can speak volume about what you have to offer.

If the glass wall is large enough, you can take it up a notch and create a series of printed sheets that tell a story. This concept is most commonly used in marketing campaigns that last for an entire season or to emphasise the benefits of customers, but the number of stories that can be created are endless.

2. Make Your Business Stand Out with a Statement Wall

From high-resolution photos to breathtaking scenery, statement walls can be used in all types of businesses, from spas to local stores. All you need to do is choose the design that suits the space and have it printed and attached. Because the vinyl sheet is only 100 microns thick, the difference between the wall and the design is invisible to the naked eye. When applied correctly, it can last up to 5 years or more, if laminated.

3. Apply Foamex Signs Instead of Hanging Pictures

Thanks to the UV inks that we’re using, Foamex signs can last for years and look just as new. They can also be treated to add protection against scratches, extending their lifespan. From posters to safety signs and exhibition panels, Foamex sheeting is a versatile option that will meet almost any of your needs.

Although thickness can vary from 3 to 10 mm, it is so lightweight you can attach it to the wall using double-sided tape or even Velcro.

4. Animate the Floor

While one’s eyes are used to-and expect to-see different types of signage on walls or windows, using the floor as signage display is something that can quickly draw one’s attention. Whether you choose to decorate the stairs, to fix some Follow Me footsteps or to use it as a way to interact with the customers throughout the store, from a greeting message at the door to a thank-you message at the counter, animating the floor with printed vinyl can really put your business in the customer’s heart.

Looking forward to changing the décor? Our team of designers and specialists will help you create and install the best suited signs for your business. You can reach out to us via the contact form on our website or via phone (0113 898 0340).

Signage Doesn’t Always Mean Shop Fronts

Signage can be a great way to advertise for a business, but there’s much more to it, leaving aside bringing people into a store. From decorative wall vinyl in a children’s bedroom to the safety signs that inform you about a wet floor, signage is used for many other purposes. Read on to find how you can use it, besides as a way to advertise your offers.

What Is the Purpose of Signage?

Signage is heavily used in advertising – and for all the right reasons. But how else can you make use of it? In general, signs can be used for one of the following purposes:

  • To provide information – think interpretive signs used in museums or galleries, that inform about the exhibits.
  • To give direction – it’s the sign displayed at the entrance of almost any office building or hospital that guides you about the services you can find at each floor, room, and whether you can find them on your left or right.
  • To help identify items – the restroom signs or the room numbers in hotels fall within this category.
  • To provide safety – any warning sign that conveys information about how should you proceed in a potentially harmful situation, starting with handling a wet floor and up to instruction panels in case of earthquakes or other similar hazards.
  • To help with navigation – for instance, the exit signs placed above doors or the arrows that guide the way through to exit are considered navigation signage.

What Other Types of Signage Can I Use?

1. Wall Vinyl

Wall vinyl is widely used for decoration or advertising in a creative way. Whether you choose them for your office or shop, they are easy to install on any smooth surface. Depending on the purpose of the vinyl, the decoration can be temporary or permanent, as the average lifespan of a printed vinyl is from 3 to 5 years.

2. Directory Signs

If you’re running a store, directory signs are a good way to keep customers engaged and eager to come visit you again and again. You may find it hard to believe, but the truth is no one likes to walk around the entire shop for ages, trying to guess where the item they need might be. This is when directory signs save your customers time and your business money. On the same note, they can also be used for public buildings, such as schools or libraries, to help guests find their way without wasting their time and patience.

3. Safety or Regulatory Signs

“Wet paint. Do not touch” or “Caution! Wet floor.” These signs draw attention to a possible unpleasant mishap and tell you how to proceed to avoid it from happening. In simpler words, these signs are meant to create a safe environment, where no incidents occurs. Think building sites.
All the regulations for entering the site are clearly stated on a safety sign: Safety helmets must be worn or Unauthorised entry to this site is strictly prohibited. This type of messages were purposed at preventing unwanted accidents.

4. Foamex Signs

Foamex can be used for both indoor and outdoor signage and is the upgraded version of posters or other informative signs. Whether you just want to print a painting and hang it on a wall, or you want to display the core of your business somewhere in the office, foamex signs are commonly used as exhibition panels.

When Did You Last Refresh Your Signage

Just like any other marketing material signage, too, needs to be refreshed from time to time. Whether we’re talking about an entire business image make-over or just a minor change in your offers, make sure your signage design reflects the best of your business today.

To help cast some light over the importance of fresh signage, our team at Dock Street Signs has come up with 5 reasons why you shouldn’t overlook it.

  1. It keeps people engaged

If you walk by the same billboard every day, in a few weeks–at best–you’ll stop noticing it. The same happens with your clients and prospects as well. This doesn’t mean you should refresh it every day. Depending on the type of signage, you can keep it displayed for a few weeks up to a few months. Vinyl and posters can be refreshed every month, while a billboard ad can stay up and running for as much as six months, depending on its location.

  1. It’s proof that your brand is connected to real life

We’re living in a fast world and businesses make no exception. Every marketing material is a message to clients and prospects. It’s the way a business presents itself to people and convinces them that their solutions are the best. In this case, outdated signage design can send the wrong message to your customers. How can they be sure that your offer is best suited for what they want to buy if their first contact with you is through obsolete signage?

  1. It helps you send the right message

Maybe there’s a new offer that doesn’t perform as expected–make use of signage to promote it. Or maybe you’ve made some changes in the brand image. Or people don’t walk in into your store as much as they used to. All of these are reasons to ditch the old signage and display one that reflects the present identity of your brand.

  1. Fresh signage design can save you money

Replacing neon signs with LED lights can save your business money in the short term but also in the long term. They last longer, produce a brighter light and they’re friendlier to the environment. They require less energy and have no toxic components. They also have a better quality light distribution, as light is focused only in one direction, not all around the bulb.

  1. It is low-cost and low-maintenance

Compared to other marketing strategies, signage doesn’t require a consistent budget that can put you out of business. By keeping it updated, you increase your chances of getting enough customers regularly so that you won’t be needed to invest skyrocketing amounts into other forms of marketing.

Are you ready for a signage design make-over? If you need help with choosing the right type of signage for your business, don’t hesitate to reach out to our team at Dock Street Signage. They’ll help you with everything you need.

10 Window And Wall Vinyl Facts That Can Help You Bring In More Customers

There are different ways to make your business stand out. From outdoor and indoor signs to window and wall vinyls and everything in between. Although many businesses tend to go for signage such as banners and Dibond signs, another cool way to make your shop stand out is to use cut out vinyls, printed vinyls or even etched vinyls. Our team at Dock Street Signs has put together a list of 10 window and wall vinyl facts to help business owners understand more on how using vinyls can help with their marketing strategy.

  1. Vinyl is a plastic film with a self-adhesive backing and it comes in different colours and finishes such as gloss, transparent, matt, metallic and more. It can be used inside or outside and on any surface including walls, windows, cupboards, shop fronts etc.
  2. Vinyl normally lasts between 3 and 5 years depending on conditions. Their life span depends on if they’re used inside or outside, as well as extreme heat or cold or other weather conditions.
  3. Vinyl is cost effective and they can be bought in bulk or individually. Vinyl tends to also be cheaper than any other type of signage
  4. They can be customised by colour, design and size to fit any requirements.
  5. Using vinyl is a quick solution to your marketing strategy. Normal signage can take up to a few weeks to be produced, unlike vinyl, which can be ready in a couple of days.
  6. Window and wall vinyls are versatile which means they can be used for a variety of businesses from book shops and retail to coffee shops and more.
  7. They offer great visibility and that makes them very effective as part of a marketing strategy. Placement is key so make sure the vinyls are big enough and in easy to see spots.
  8. You can customise them with your business’s logo design to reinforce the branding and grab the attention of possible new customers.
  9. Vinyl design should be bold, concise and simple, as most people only spend a few seconds reading a sign.
  10. There are plenty of options to choose from. Cut out vinyls are good for logos in shop windows, opening times and more; printed vinyls can be used on walls, windows and any smooth surfaces; whilst etched vinyls let light in whilst maintaining a bit of privacy.

 

If your business needs a revamp or just a bit of help in the marketing department, don’t hesitate to order some vinyl banners. They can save you money, they last a long time and they’re easily moulded to your brands needs.

10 Top Tips for Attractive Shop Signage

Despite the online trend that caught most businesses, shop signage is still a powerful tool that can help you increase your sales. How else will your potential customers find out about and visit your store if not with the right signage that grabs their attention?

Our team at Dock Street put together a list of 10 top tips to help you make your signage stand up.

  1. Make it Visible

The sign you choose needs to be clean and simple. Because people rarely spend more than 5 seconds trying to read a signage, placement is also very important. Make sure the sign is visible at all times and seasons, and trees don’t cover it during spring and summer, for instance.

  1. Work on Readability

The letters should be big enough to be seen from the distance with a clear and legible depiction.

  1. Be Aware of Local Restrictions and other Signage

Before installing your brand new sign, take a look around and check the other signage installed. If you want to stand out, pick a different form, height or colour, and don’t forget to consult the local restrictions, if there are any.

  1. Illuminate Your Sign

A sign that’s well lit can attract customers even at night time. Even if the store is closed, the prospects will remember it the next time they pass by and they will be more likely to visit the store.

  1. Work with Built up Letters or Shapes

The typical Stop Here signs hardly ever work anymore. In relief signage can easily catch the glance of those passing by, and even convince them to enter it.

  1. Use window vinyl

Window vinyl is a great tool to display the offers that are currently running or the opening times.

  1. Be creative

Except for a few domains that require formal communication, marketing is about creativity. Communicate your message differently by painting the façade or one of the walls with the signage you want.

  1. Use the psychology of colours

If your brand is already known in the area, you can use the brand colours to draw attention to your sign. Otherwise, use the colours that match the message you want to send. For example, red is a common colour used for limited offers.

  1. And don’t forget about contrast

An engaging sign is easy to spot and read, and contrast helps with both. You can use dark letters and details on a light background, or vice versa.

  1. Pay attention to the material used

Do you want to be known  as an eco-friendly brand?  . No matter what it is you choose – a pavement sign, a banner, a wall vinyl – make sure it stands out from the crowd.

In conclusion, shop signage is still a powerful tool that brings you the leads you want. If you need help with designing, making and installing the right signage for your business, we’re here to help you.

King Koby Signage

As their business has gone from strength to strength, the institution that is King Koby needed an additional venue to cater for the demand. The boys from King Koby approached us to sort out all signage for their new shop above Denham in Leeds City Centre. With a full window front and full tiled wall, we had two great canvases to work with to show off Koby’s strong brand. For the window vinyl, we reverse cut the logo out of black vinyl and used a bronze vinyl as the outline of the letters for more impact. The logo was then surrounded by various shapes and emblems that represent the King Koby Culture.

Window Vinyl Leeds

On the inside of the shop there was a full white-walled tile that was screaming out for some contrasting black vinyl on there. We used a special type of vinyl here which contours to ridges and curves. The end result was strong, with KING KOBY GLORY DAYS displayed proudly.

signs in leeds

We thoroughly enjoyed working with King Koby, a great bunch of lads who are clearly passionate about their work and the brand. To read more about the King Koby story and see what they do, visit kingkoby.com.

If you are looking for signs in Leeds, window vinyl or interior signage, browse our website or email us – info@dockstreetsigns.co.uk

Internal Office Signage

We recently worked with Rewards Gateway on brand new internal signage in their Birmingham Office. The guys had a clear idea of how they wanted their branding and company message communicated across the office and asked Dock Street Signs to manufacture and install the signage. We used a mixture of printed vinyl which was matt laminated, cut vinyl and etched vinyl. See our gallery below –

As you can see from the photos, printed vinyl on a full wall can have a great visual impact, it’s eye-catching and emphasises the brand values to everyone who walks past. We provide our wall vinyl with a Matt Lamination as standard – this helps protect it from scratches and marks from passing traffic.

Rewards Gateway also chose etched vinyl for their meeting rooms and entrance. Also known as frosted vinyl, it’s a great option for naming rooms, decoration and for safety. Because it still lets light through, etched vinyl is also great for full window coverage to provide privacy where needed.

Finally, we used cut vinyl to produce an inspirational quote on one of the walls in the office, this is a great option where you don’t want full wall coverage or have a painted wall.

If you would like to find out more about internal office signage, visit our product page – Etched Vinyl, Cut Vinyl, Printed Vinyl or get in touch – 0113 3226442 or info@dockstreetsigns.co.uk

Etched Vinyl

Window Vinyl

Creating Privacy in glass offices with etched vinyl.

Cut vinyl is a popular option to display many different types of things some of these include displaying opening times, job vacancies and branding. It is becoming more and more common for workplaces to have glass offices, which although look modern, can often mean there’s a problem with privacy. There is of course, the option to use frosted glass, but this is not always cost affective and requires a lot of time to produce and install.

Signage for Retail Outlets: Using Signs to Stand Out from the crowd in Leeds

Shop Sign

Deciding what signage to display, as a shop or café owner in the busy centre of Leeds, is as vital to business success today, as it has ever been.

With the onset of social media and review sites, customers can know exactly where they are heading before they even set foot in Leeds centre – even if they are travelling from Sheffield or Manchester. But there are plenty of potential customers who still make impromptu visitsAccording to market research, in February 2015 only 11% of internet consumers used social media to ask friends and family their opinions on which food or drink venue to frequent. And only 13% followed a food/drink venue on social media.*