Deciding what signage to display, as a shop or café owner in the busy centre of Leeds, is as vital to business success today, as it has ever been.
With the onset of social media and review sites, customers can know exactly where they are heading before they even set foot in Leeds centre – even if they are travelling from Sheffield or Manchester. But there are plenty of potential customers who still make impromptu visits. According to market research, in February 2015 only 11% of internet consumers used social media to ask friends and family their opinions on which food or drink venue to frequent. And only 13% followed a food/drink venue on social media.*